FOSSIL FUEL PALEO BARS

Fossil Fuel wanted a refresh to their existing paleo bar packaging, that would appeal to both the fitness crowd and the growing number of people following a paleo diet. With a unique product in a competitive marketplace, they wanted something to help their product stand out.

MAKING A SPLASH

This project required using what had already been developed and taking it a step further. By applying splashes and explosions of ingredients coming in from the edges of the bars, it gives the packaging a more energetic feel. This combined with a vibrant colour palette gives a sense of adventure for the 'modern day hunter gatherer'.

Designed in partnership with Now Then Design